Made in Laos by Lao people for Lao people, BanBan is the local homemade, coconut milk-based ice cream that offers quality at an affordable price. BlueGrass was approached to help develop the brand identity and create brand awareness through traditional and digital marketing channels.
OOH advertising media includes billboards, LED, bus body, bus shelter, light boxes, inside bus advertising. Point of Sale Marketing included die-cut standees and J-flags. Digital marketing includes Facebook, Instagram, YouTube